3D Animation and Rendering for the HoReCa Market: How to Outshine the Competition.

3D visual communication applied to the HoReCa sector has various applications and offers several advantages. In short, it allows for the most effective presentation of all types of products for the HoReCa market and helps reach the right target audience. In this article, we explain how.

How to Present a HoReCa Product (Without Having It Yet)

In the "HoReCa" sector, we can categorize a wide variety of products: ovens, refrigerators, professional kitchens, coffee machines, bread-making machines. They all share one thing in common: the most immediate way to communicate their value is through images.

The images we use in catalogs, brochures, websites, and TV commercials must convey the strengths of the products and the values of the brand, while effectively communicating with the target audience.

Communicating a good product is as important as creating a good product.

Often, this is a challenge. Photographing a HoReCa product is NEVER easy. It requires setting up a photoshoot, moving the product to the chosen location (along with all the logistical difficulties that may arise), selecting a specialized photographer, which can be more costly. Furthermore, HoReCa products are often made of reflective metals such as aluminum, chrome, and stainless steel: surfaces that reflect light in unique ways and require specific photographic techniques. The use of rendering allows us to bypass each of these challenges.

Rendering Techniques: Creating Photorealistic Images Before Prototyping

Rendering techniques allow us to create photorealistic images even before products are actually prototyped and manufactured, and without the need for the physical presence of the items to be displayed.

Starting from CAD designs and technical files of the product, we can produce photorealistic renders of any product, indistinguishable from real photographs. The synergy between photographers, engineers, and industrial designers enables us to reconstruct light behavior with the highest level of realism.

Every render we create aims to communicate the message and values of your brand to your target audience—all without the costs associated with a photoshoot.

When Realism Is Not Enough...

In promoting a HoReCa product, a photorealistic render can solve many problems—and save time and money. However, sometimes realism is not enough.

Occasionally, a company needs to wow and engage its audience.

This is where 3D video animations come in: moving images in a three-dimensional digital environment, encoded into a versatile and engaging communication tool.

Our 3D animations are the result of a thorough analysis of the target market, client objectives, and the features of the product to be highlighted. In the case of a HoReCa product, we provide professionals who understand the industry and its specific "language."

Thanks to this approach, 3D video animation becomes the element that, at the end of the day, your potential customers will remember about your product—and not that of your competitors.

Want to learn more about 3D animations and renders for HoReCa? For more information, write to us at [email protected], or send us a message through the dedicated page without any obligation!

We’ll get back to you as soon as possible!