On the occasion of Viscom Italia, the SIEC – Systems Integration Experience Community association organised a talk focused on visual communication and integrated experiences that bring together technology, design and content to improve how spaces are experienced.

At the centre of the discussion were Philips – PPDS, Livesignage and bluemotion 3D, three players working in synergy to offer solutions capable of transforming retail and hospitality environments into engaging and functional experiences.

The event highlighted how collaboration between those who produce technology, those who manage its integration and those who create visual content is now the starting point for building experiences that combine aesthetics, functionality and communication value.

During the talk, the companies shared visions and use cases on how hardware, software and content can converge in projects that enhance brand identity and improve the user experience.

Curated by SIEC, the session offered concrete insights and inspiration for anyone looking to innovate their communication through immersive technologies, digital solutions and dynamic content.