Bluemotion took part in Intersections 2025 with a talk in the “Unlocking Omnihealth” workshop, curated by UNA – Aziende della Comunicazione Unite’s Health Hub. The key message: the gap is not technological, it’s strategic. The technologies for omnichannel are already mature; what makes the difference is a direction that aligns objectives, content and channels.

During the talk, bluemotion outlined a three-step approach:

• Content as digital assets

• Integrated immersive experiences

• AI where it truly adds value

Details on the workshop and the list of speakers are available on Intersections Intersections: intersections.it/workshop/una-hub-health

“When strategy leads, technology accelerates. Omnichannel in healthcare really opens up when content becomes an asset and immersive experiences are part of the overall orchestration.”