A project that redefines the concept of omnichannel communication.
For the launch of the new X-Caps capsules by illy Caffè, M-Cube together with Bluemotion 3D designed an experiential campaign that seamlessly integrates 3D content, physical installations and digital communication.

Bluemotion 3D contributed to the creation of the CGI content, developing several three-dimensional visual assets designed to be used consistently across multiple channels: from the FOOH installations spread throughout Milan, to the immersive video in Piazza Gae Aulenti, all the way to the illy space pop-up, which engaged the public with a 360° sensory and visual experience.

A concrete example of omnichannel marketing, where 3D content is not just a scenic effect but becomes a tool of integrated communication, capable of connecting the brand’s various touchpoints and offering a coherent, immersive language in every context.

The X-Caps campaign demonstrated how collaboration between brand, system integrator and content studio can generate next-generation visual experiences, able to blend emotion, technology and design.design.

Project by: M-Cube
Client: illy Caffè
Content partner: Bluemotion 3D