Bluemotion, partner of the Politecnico di Milano programme dedicated to Omnichannel and Digital Retail, presented as a case study the omnichannel campaign developed with M-Cube for illy Caffè, created for the launch of the new X-Caps capsules.

The talk, led by Novella Sardos Albertini, Marketing Director at illy Caffè, explored the role of 3D and CGI as strategic communication levers in omnichannel projects, showing how visual technologies can amplify brand identity and create consistent experiences across physical and digital spaces.

During the session, the project was presented as an example of integration between 3D communication and omnichannel strategy, in which bluemotion oversaw visual direction and CGI content.

The campaign, which featured large-format 3D videos, FOOH content and immersive in-store experiences, was used to demonstrate how three-dimensional language can strengthen brand perception and create high-value experiences across all touchpoints.