Autobrennero

Autostrada del Brennero wanted to bring its Green Corridor vision to the public, highlighting three pillars: safety, sustainability, and innovation. Objective: engage the public and stakeholders with an emotional language in an immersive room during the 2025 Festival of Economics.

The immersive experience fostered sustained engagement: the micro-experience structure encouraged users to complete the journeys and hit “replay,” keeping curiosity and dwell time high. This way, the key messages were absorbed within seconds and remembered over time, with a perceived effect of a more authoritative and innovative brand.