Birbe by Amadori

How do you launch a new product and grab instant attention in the feed?
With an idea built for social: a FOOH concept designed to spark surprise, recognition, and shares. Promote Le Birbe with a social-first campaign that stands out in the feed and turns the product into an instantly recognizable symbol.

• Build awareness and curiosity with high “wow” FOOH content.

• Create social-native assets designed to stop the scroll and drive shares and saves.

• Activate creators/influencers and real urban settings within a narrative consistent with the brand’s tone.

• Give “La Birba” a memorable, expressive personality through 3D.

Solution
For the launch of Le Birbe, Amadori chose to take the product beyond traditional channels, developing a series of social-native FOOH pieces. Together with a curated group of creators, we planned and produced shoots in Milan, Bologna, Florence, and Naples turning each city into the campaign’s stage.
La Birba was recreated in 3D with expressive eyes and an almost “alive” presence, then seamlessly integrated into live-action footage: a deliberate collision of urban reality and digital craft that surprises in the feed and makes the content instantly recognizable.

Agency: Nimai