Genuina - Pet Food

Inside a digital showcase, a pet food burger suspended in a white room: clean lighting, honest textures, micro-condensation on the glass. No frills—just the product at the center. An immersive 3D OOH that makes the product feel “in front of the glass,” almost tangible, and conveys quality with simplicity.

Objectives

• Stop visitors’ attention at the trade show in <3 seconds.
• Convey genuineness.
• Showcase the product without intrusive copy.
• Create real depth through a 3D illusion.

Agency: Arweb