Ask Group

For ASK Group, we produced three videos with different goals and tones. What they share is a clear choice: using AI in the most effective way each time not as a simple “effect,” but as a tool to solve different needs: conceptual storytelling, emotional narrative, and visual pace.

The project was developed by defining a dedicated visual language and production approach for each video.

In the first video, created entirely in AI, we crafted a more visionary message: ASK Group uses AI and claims the ability to govern it. We translated this idea into a symbolic scene where an ASK operator guides AI portrayed as a luminous feminine presence within a fully generated world.

In the second video, we combined live-action footage with an actor, building a car scene where, while listening to music, personal memories surface. Here, AI becomes a narrative driver: de-aging the actor and visualizing memory fragments: first love, the first child, and other defining moments, turned into evocative, instantly recognizable images.

In the third piece, AI was used in the opening sequence to stage a car speeding through multiple environments an approach designed to deliver variety, dynamism, and immediate impact without the production constraints of multiple real-world locations.