Every space can become an experience.
In today’s world of communication, technology, design and content work together to create environments that can inspire, guide and communicate in new ways.
During Viscom Italia 2025, SIEC – Systems Integration Experience Community brought together Philips – PPDS, Livesignage and bluemotion 3D for a talk dedicated to the evolution of integrated visual experiences.
An encounter that showed how the synergy between hardware, software and content can transform communication into a sensory and narrative journey.
Spaces that communicate
In the retail and hospitality sectors, the interaction between people and environments is becoming increasingly central.
Screens, surfaces and projections are no longer simple display tools, but dynamic touchpoints that convey the brand’s identity, values and vision.
In this context, Bluemotion 3D brings its expertise in creating high-impact visual content, designed to give meaning to technology and turn it into language.
Each project thus becomes a dialogue between form, function and emotion.
Innovating to engage
The companies involved shared concrete approaches and solutions on how to integrate systems, platforms and visual languages to improve the user experience and create more conscious, interactive environments.
The common goal: to bring to life experiences that enhance spaces and strengthen communication.
Looking ahead
Visual communication will continue to evolve, moving increasingly towards sensory, flexible and personalised experiences.
And as technology and design advance, one key question remains:
What kind of content will really work in the future?
Emiliano Sagnotti’s answer in the video excerpt:
