In a world saturated with content, standing out is no longer a nice-to-have. It’s the minimum requirement to exist.
We live in an era of endless scrolling and attention spans that last only a few seconds. Yet every brand that wants to leave a mark must face one truth: if you can’t stop the eye, you don’t exist.
At Web Marketing Festival 2025, Emiliano Sagnotti, Founder of Bluemotion,gave a talk on how to create 3D visual experiences capable of communicating the impossible.
Not a talk about 3D. But about why 3D matters now, for real.
Why 3D isn’t just aesthetic garnish
Today, 3D is no longer a special effect used to impress without direction. It’s a tool that makes it possible to:
Explain complex products with simplicity
Turn digital into a sensory experience
Create content that stops the scroll and drives interaction
Bring the brand beyond the screen with CGI and strategic FOOH
The talk showcased real case studies and actionable strategies for brands and agencies that want to use CGI and 3D as a communication lever, not just an aesthetic choice.
