Omnichannel in healthcare lives a paradox: everyone knows its value, yet few turn it into measurable results. That’s where “Unlocking Omnihealth” comes from—UNA Hub Health’s session at Intersections: a moment designed to unlock omnichannel by starting from what truly matters—the clinicians’ voice.
During the workshop, we put a key point on the table: today, clinicians and patients are asking for content that’s clearer, more consistent, and more carefully crafted. Companies, on the other hand, are looking for a practical model to bring omnichannel into the marketing program—complete with governance, priorities, and assets built to perform across multiple touchpoints.
Our contribution: three pillars to build Omnihealth
In our session, we explored three areas with one clear goal: turning omnichannel into an operating system—made of tools, language, and content.
1) Immersive experiences: communicate and connect
Immersive experiences are now a high-impact channel when you need engagement, memorability, and rapid understanding. Interaction becomes an accelerator: it sparks conversations, creates context, increases attention, and takes content beyond the slide.
Immersive experiences to communicate and connect
Immersion is a lever to make a complex concept instantly tangible—and to turn information into experience.
2) AI in healthcare communication: value only with control
AI is increasingly shaping the production of visual content in healthcare. The real issue today is governance and quality: scientific accuracy, output control, and cross-channel consistency. In practice, AI works when it becomes part of a guided process—supported by clear standards and validation.
Artificial intelligence in healthcare communication
AI as a multiplier for the creative workflow—delivering real value when control, scientific rigor, and integration into the omnichannel program are in place.
3) Digital assets powering omnichannel
Omnichannel becomes real when there’s a library of assets designed to work in synergy: 3D animation, interactive, immersive, virtual, bio-digital. A content system that increases both volume and quality, optimizes time and budget, and makes distribution smoother across scientific, congress, patient communication, and corporate channels.
Digital assets powering omnichannel
The asset as a strategic “building block”: designed once, then reused intelligently across multiple channels and formats.
Opening the event: a logo animation to set the pace and strengthen recognition
For the event, we created a logo animation used both to open the workshop and to promote it. A short, instantly recognizable asset designed to: set the tone, build visual consistency, and give the session a clear identity.
Interview with Alessandro De Toffol, Marketing Manager
To close the experience, we asked three questions to get practical: omnichannel solutions, the role of immersive experiences, and how AI can be integrated into healthcare marketing programs.
Omnichannel: solutions and operating models
Question 1:
“Today we explored a growing need on multiple fronts: patients asking for greater clarity, consistency—and beauty—in content and scientific information; and companies that understand the advantages of omnichannel—also thanks to today’s session—but still struggle to leverage them. What solutions and operating models are available today to respond to these needs, fully capture the benefits, and integrate omnichannel dynamics effectively?”
Experience Economy: where immersive fits
Question 2:
“We often talk about the Experience Economy. Experientiality has become a common thread—a trend, but above all a real need—across most marketing programs, not only in pharma and healthcare. Where do immersive experiences fit within omnichannel today?”
AI and omnichannel: how it fits into marketing programs
Question 3:
“You mentioned AI—an increasingly integrated tool across many processes. Within the solutions landscape you’ve just described, and specifically in pharma and healthcare marketing and communication programs, how is AI being integrated into omnichannel dynamics today?”
Omnihealth becomes real when you build an ecosystem: assets designed to work together, experiences that increase understanding and engagement, and AI embedded into a controlled, rigorous process. That’s how omnichannel starts creating real value for clinicians, patients, and marketing teams.
