Illy X-Caps

For the launch of the new X-Caps, illy Caffè and M-Cube created an omnichannel campaign that seamlessly connects physical and digital experiences, bringing the brand’s visual language to every touchpoint.

Bluemotion 3D developed the CGI assets, crafting three-dimensional content designed to adapt across different formats and spaces from the FOOH installations across Milan, to the immersive video showcased in Piazza Gae Aulenti, and the dynamic advertising visuals in the Porta Nuova district.

A project that embodies true omnichannel thinking, where 3D content is not just a “wow effect,” but a strategic tool to build a coherent, immersive, and instantly recognizable brand experience in every environment.

Bluemotion and the Politecnico di Milano

The X-Caps project was also presented at the Politecnico di Milano during “XR in Action: Design the Experience”, an initiative promoted by the Osservatori Digital Innovation.
As a partner of the Politecnico, Bluemotion contributes by sharing best practices and expertise in visual communication, CGI, and immersive experiences, supporting companies in their innovation journey.

During the second session, the omnichannel campaign created with M-Cube for illy Caffè was presented as a best case of reference for creativity, integration, and technological innovation.