Lenor

For the launch of the new Capri fragrance, Lenor chose a mobile-first FOOH experience designed to bring the scent of the island straight onto the screen. We turned the smartphone display into an open window over the Mediterranean: cliffs, sea and laundry swaying in the breeze become a hyper-realistic illusion, crafted to stop the scroll in seconds and connect Capri with the everyday laundry ritual.

Objectives

• Create an immediate wow effect in vertical format, designed for feeds and stories.
• Strengthen awareness of the new Capri fragrance, tying it to a sunny, Mediterranean visual world.
• Generate highly shareable content, ideal for social campaigns and creator collaborations.
• Convey the product’s sensorial qualities (freshness, long-lasting effect, intensity) through an immersive visual experience.
• Position Lenor as an innovative brand, able to use FOOH and 3D in a strategic way for a mobile-first audience.