Guam, a leading name in natural cosmetics and wellness, unveiled its new television commercial during the 2025 edition of the Sanremo Festival.
The spot narrates a journey that weaves together the wisdom of nature, technological innovation, and the proven effectiveness of Guam Seaweed Mud - celebrating the success of a product that has become truly iconic in the industry.
A visual journey between past and future
The commercial stands out for its seamless blend of live-action footage and 3D animation, crafted by Bluemotion, an Italian studio specialized in computer graphics.
Through advanced animation techniques, the spot visually conveys the harmony between natural elements and the targeted action of Guam Seaweed Mud.
The result is a compelling narrative that fully embodies the brand’s philosophy, making the benefits of marine algae for wellness and beauty both visible and emotionally resonant.
Guam: a success story rooted in nature and research
Guam products are born from the extraordinary richness of the sea: algae, the key ingredient in their treatments, contain up to 50,000 times the beneficial properties of the marine environment.
The company’s origins date back to 1986, when founder Egidio Siena, inspired by traditional practices of Breton fishermen, discovered the power of marine algae.
Since then, Lacote s.r.l. has developed a full range of natural products — including the renowned Guam Seaweed Mud, formulated with plant extracts and carefully selected ingredients.
Backed by clinical studies and recognized by industry surveys as one of the most effective anti-cellulite treatments, Guam continues to stand out as a benchmark of excellence in the cosmetics world.
