At the 30th edition of the Mediastars Awards, one of the most authoritative recognitions in the Italian communication industry, bluemotion is featured with the Illy X-Caps Omnichannel Experience — a project that interprets omnichannel as a system, rather than a simple combination of channels.

A project designed to build consistency, control, and quality across every touchpoint, from DOOH activations to physical experiences and digital content, maintaining one unique and recognizable visual language throughout.

The project received 2 Special Stars and a Nomination in the Promotions section, Touch Point Mix category, confirming a design approach that integrates creative vision and technical execution, transforming every touchpoint into part of one cohesive experience.

Special Star
Illy X-Caps
Promotions

Special Star Art Direction e Direzione Creativa
Nomination in Short List

illy X-Caps Omnichannel Experience